Pharmaceutical
Pharmaceutical


In our age of modern medicine, hospitals are required to stay on the cutting edge of technology to provide the highest quality patient care. The demand this places on the staff can seem overwhelming at times. Patients and their families often have questions related to the illness or disability, methods of treatment available, qualifications of the staff, equipment at the facility, and a host of other inquiries relevant to gender, age, race, or other demographic factors.

While most hospitals have established programs to educate the community, the reach of these programs can be limited by schedule, space, and availability of qualified instructors.

In order to ease the demands on the staff and to increase community education, many hospital administrators are turning to patient education videos.

Healthcare facilities understand that there is a lot of information that needs to be covered for any given disability or illness, and while they provide written documentation, most administrators are aware that most people will opt to view information rather than read it.

The benefits of having a custom video produced are numerous. First and foremost, video serves as an icebreaker. They are an easy way to introduce key members of the staff to potential patients. Surgery is already a very stressful situation, by providing an introduction to the surgeon and other critical members of the staff an increased level of comfort is generated.

Another important element is the showcasing of a given hospital's resources and the numerous programs that they offer. This is doubly beneficial for most hospitals since expansion of physical space and technological assets is common.

Additionally the entire program is compressed and delivered using the latest streaming video technologies. This allows hospitals to host the video for use on a local intranet, as well as delivering it to the nation via the World Wide Web.

Finally, the educational program's distribution is not limited to current patients. Hospitals have unrestricted use on both duplication and distribution so they can maximize viewership to the community they serve.